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App Features

The Planika application introduces innovative features aimed at enhancing user interaction and setting new standards in customer engagement. Central to its functionality is a digital loyalty card system that allows users to track points and progress through membership levels. This system rewards users with personalized discounts, promotions, early product access, and birthday gifts, encouraging active participation and strengthening brand loyalty.

A key feature of the app is its comprehensive shopping history tracker, empowering users with insights into their spending and accumulated points. Coupled with a convenient store locator, users can easily find nearby stores, check opening hours, and stay updated on special offers and new arrivals, enhancing their overall shopping experience.

In addition to practical functionalities, the app offers interactive content such as quizzes, games, and sweepstakes, designed to entertain users while rewarding them with additional points and exclusive incentives. Integrated with Planika's newsletter, the app delivers tailored offers, discount updates, and product news directly to users through push notifications. These features not only keep users engaged but also help in retaining their interest and loyalty over time.

To ensure accessibility, the app provides seamless registration options through social media accounts (Apple ID, Google, Facebook) or email, catering to users of all technological proficiencies. Its intuitive design and user-friendly interface make it accessible to a wide audience, aligning with Planika's goal of delivering exceptional customer experiences and fostering lasting connections.

Based on our market analysis, we anticipate the app to resonate well with both early and late majority consumer segments in Bosnia and Herzegovina. As Planika continues to implement its marketing strategies outlined in our timeline and promotional materials, we expect significant growth in user adoption and engagement, solidifying the app as a crucial tool in enhancing customer loyalty and satisfaction.